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Press
Center
FOR IMMEDIATE RELEASE:
August 13, 2002 |
| FOR MORE INFORMATION:
Maria Hatzikonstantinou (703) 683-5004
Kristy Thomas (703) 683-5004 |
'Practical Money Skills for Life
Educator Challenge' Announced
Parents Use "Back to School" Shopping to Teach
Kids Practical Money Skills
More than 90 Percent of Parents Want Students to Learn
Money Management Skills before Graduation
San Francisco, CA - Visa U.S.A.'s annual
"Back to School Survey" reveals that more than half
of parents with children going back to class this fall will be
providing their children not only with new clothes and school
supplies, but also with a lesson in practical money skills. The
2002 survey shows that 54 percent of parents- up from 51 percent
a year ago - will use the traditional back-to-school shopping
season as an opportunity to teach their children basic money management
skills.
"'Back to School' is a great opportunity for
us to bring financial literacy into the forefront and to ensure
that today's youth are equipped with the knowledge necessary to
help them deal with any financial situation they may encounter
in the future," said Rosetta Jones, Visa U.S.A. Director.
"These survey results also demonstrate an opportunity to
encourage parents to use the 'Back to School' season to sit down
with their children and begin basic budgeting discussions. By
doing so, their children can start the new school year with the
greatest school supply: practical money skills that they can use
for life."
Additionally, the survey shows that 94 percent of
parents want to ensure that students learn practical money skills
prior to graduation. The majority of parents (53 percent) said
that their children have not taken any classes in school that
teach personal money management. In fact, 33 percent said that
their children's schools do not offer such classes.
"These survey results confirm what parents across the country
have been telling us for years now - they want their children
to learn and master money management skills that will be essential
to their future before they graduate," said Jones.
Other survey
highlights include:
- 81 percent of parent think that today's young adults lack
the basic skills to manage their finances
- 76 percent of parents think that schools should be required
to teach a class in practical money skills
- 56 percent of parents said that it is easier to teach their
children good money skills than it is to get them to clean
their room
Visa's annual "Back to School" financial
education campaign is an important component to its ongoing commitment
to improving financial responsibility and literacy.
Additional components of Visa's ongoing campaign
to enhance personal financial literacy include:
- Visa's Practical Money Skills for Life program (www.PracticalMoneySkills.com)
was developed by teachers for teachers. Working with our partners:
Jump$tart Coalition for Personal Financial Literacy, the National
Consumers League, BigChalk, Lightspan.com, Inet Classroom,
Classroom Connect, U.S. News and World Report Classroom Program,
U.S. Hispanic Chamber of Commerce, and the National Association
of Consumer Agency Administrators, this cutting-edge internet-based
personal finance curriculum reaches more than 100,000 schools
and 37 million students. These financial literacy tools are
available in English and Spanish.
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In addition to providing a free personal finance
curriculum, Visa U.S.A. continues its efforts to bridge the
digital divide by donating computer equipment to schools in
need and providing training for teachers. During the 2002-03
school year, Visa U.S.A. expects to continue this program
by donating 10 computer labs to ten high schools across the
United States. To date, Visa has donated more than 35 computer
labs nationwide.
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In an effort to increase financial literacy
of America's youth, Visa is sponsoring the Practical Money
Skills for Life Educator Challenge. High school teachers
can go to www.PracticalMoneySkills.com
now to enter their classrooms in the contest for a chance
to win computers and school supplies.
The Visa U.S.A. Back to School Survey interviewed
1,000 adults in July 2002. The poll's margin of error is plus
or minus 3.1 percent.
About Visa U.S.A.
Visa is the world's leading payment brand and largest consumer
payment system, enabling banks to provide their consumer and merchant
customers with a wide variety of payment alternatives. More than
14,000 U.S. financial institutions rely on Visa's processing system,
VisaNet, to facilitate over $915 billion in annual transaction
volume - including roughly half of all Internet payments - with
virtually 100 percent reliability. U.S. consumers carry 376 million
Visa-branded smart, credit, commercial, prepaid and check cards,
accepted at approximately 24 million locations worldwide. Visa's
people, partnerships, brand, payment technology and security standards
are helping to create universal commerce - the ability to safely
conduct transactions anytime, anywhere, anyway. For more information
about Visa, please visit www.visa.com.
About Practical Money Skills for Life
The Practical Money Skills for Life curriculum is teacher
tested and teacher approved. At the 2001 National Education Association
Expo, the program was put before teachers to evaluate and grade.
Fully 99 percent of teachers who reviewed the site said they approve
of the Practical Money Skills for Life program; 98 percent
said they would recommend the site to other educators and 94 percent
gave the program a "B" or better. The curriculum is
currently being used by 2.5 million teachers, 37 million students
and in 100,000 schools. Beyond a focus on educating high schoolers
to be smart money managers, Visa U.S.A. has also partnered with
the Reserve Officers Association to make available Practical
Money Skills for Life resources to military families at installations
across the United States. Additionally, this program won the National
Association of Consumer Agency Administrators 2002 Achievement
in Consumer Education Award (ACE) for the best innovative program
for the private sector, named an "Honorable Mention"
by the Jump$tart Coalition for Personal Financial Literacy's 2002
Soaring$tar Award, was listed on the Eisenhower National Clearinghouse
Digital Dozen, earned a "four star" rating from both
Blue Web'n and from The Detroit Free Press, was given the Teacher
Information Network Gold Award by Teacher.com, and accepted the
prestigious Golden Web Award. Visa U.S.A. was also a strong supporter
of the Leave No Child Behind Act of 2001 and its allocation of
$450 million in block grant funding for financial literacy education
in public schools.
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EDITORS NOTE:For a copy of Visa U.S.A.'s
Back to School Survey or to arrange an interview with a Visa spokesperson,
please contact Maria Hatzikonstantinou at (703) 683-5004 ext.
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